Takeaways: Mayo Clinic Social Media Network Annual Conference

Susannah Fox, former chief technology officer for the U.S. Department of Health and Human Services, delivers keynote. (Patricia Anderson.)

I recently returned from the Mayo Clinic Social Media Network Annual Conference. My boss asked me how it went. I replied that every single session was useful. That impressed both of us! Everything. I mean, quite literally, EVERYTHING. It’s all good, and there is nothing they offered that I didn’t want to see.

You can see the program here. I didn’t get to all the sessions offered, but I’d like to give you a quick run through of what I did see and why I thought it was so useful. You can’t be everywhere at once, and there were two in particular that I had hoped to see and just couldn’t, but there are links to some of the content! Or you could just browse the #MCSMN tweets in the Wakelets or through Symplur. The official highlights are captured in Mayo’s Day One and Day Two blogposts. You can also check out my own takeaways from Day One and Day Two of the conference.

My personal highlights include:

• The Mayo social media training program is now available at a low cost with an unrestricted site licence for organizations;
• Really useful and practical conversations around social media crisis management;
• Sylvia Chou’s keynote on best practices for battling misinformation and building trust;
• Susannah Fox’s keynote on social media as a source of healing, positivity, and hope;  
• Ikigai as a tool for tuning personal and organizational goals (from Matthew Rehrl);
• What works and what doesn’t in building trust in at risk communities (especially the part by Katherine Y. Brown);
• Tips and tricks for getting your site ready for voice-activated search.

If you want to know more about any of these, comment below!