John Cheney-Lippold, assistant professor of American culture at U-M and author of the book We Are Data: Algorithms and the Making of Our Digital Selves, helps explain the difference between data that is trying to sell you a product, and data that truly knows who you are as a person. “I think we should take the idea of U.S. privacy law, which is the right to be let alone, and think about it in an a subject sense,” Cheney-Lippold said. “How am I in this moment being controlled?” Listen to WUOM’s “Stateside” conversation with Cheney-Lippold.