{"id":5922,"date":"2017-11-30T10:03:26","date_gmt":"2017-11-30T15:03:26","guid":{"rendered":"https:\/\/michigan.it.umich.edu\/news\/?p=5922"},"modified":"2024-07-08T06:06:10","modified_gmt":"2024-07-08T10:06:10","slug":"twitter-modi","status":"publish","type":"post","link":"https:\/\/michigan.it.umich.edu\/news\/2017\/11\/30\/twitter-modi\/","title":{"rendered":"U-M study examines Twitter style of India&#8217;s PM Modi"},"content":{"rendered":"<p>Indian Prime Minister Narendra Modi, who has more than 36 million followers on Twitter, used political humor and sarcasm to become broadly appealing and refashion his political style, <a href=\"https:\/\/timesofindia.indiatimes.com\/india\/narendra-modi-on-twitter-thy-hand-great-snark\/articleshow\/61676141.cms\">according to a U-M study of his tweets<\/a> led by\u00a0<strong>Joyojeet Pal<\/strong>, assistant professor of information. The\u00a0study, published in the\u00a0<a class=\"key_underline\" href=\"http:\/\/ijoc.org\/index.php\/ijoc\/article\/view\/6705\/2163\">International Journal of Communication<\/a>,\u00a0shows that\u00a0<span id=\"nic57829540\" class=\"newsincontext nic_handler\" data-id=\"nic61676141\" data-nic_msid=\"57829540\" data-nic_mstype=\"2\" data-nic_mssubtype=\"0\" data-nic_host=\"83\">Modi tweets under nine broad themes<\/span>: cricket, opposition leader Rahul Gandhi, entertainment, sarcasm, corruption, development, foreign affairs, Hinduism, and science and technology. But what struck the researchers was his &#8220;use of political irony and sarcasm to become broadly appealing and refashion his political style.&#8221; After analyzing and coding more than 9,000 tweets over a six-year period, they found that sarcastic tweets were closely concentrated around election and campaigning cycles.\u00a0According to the researchers, Modi&#8217;s use of sarcasm builds on a longer tradition of slogan humor during political rallies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5924\" src=\"https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg\" alt=\"screenshot of Narendra Modi's twitter page\" width=\"600\" height=\"403\" srcset=\"https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg 600w, https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter-125x84.jpg 125w, https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter-298x200.jpg 298w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian Prime Minister Narendra Modi, who has more than 36 million followers on Twitter, used political humor and sarcasm to become broadly appealing and refashion his political style, according to a U-M study of his tweets led by\u00a0Joyojeet Pal, assistant professor of information. The\u00a0study, published in the\u00a0International Journal of Communication,\u00a0shows that\u00a0Modi tweets under nine broad themes: cricket, opposition\u2026 <span class=\"read-more\"><a href=\"https:\/\/michigan.it.umich.edu\/news\/2017\/11\/30\/twitter-modi\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":5924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_umich_oidc_access":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[5],"tags":[217,130,65,64],"class_list":["post-5922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","tag-culture","tag-research","tag-social","tag-twitter"],"uagb_featured_image_src":{"full":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg",600,403,false],"thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter-125x84.jpg",125,84,true],"medium":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter-298x200.jpg",298,200,true],"medium_large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg",600,403,false],"large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg",600,403,false],"1536x1536":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg",600,403,false],"2048x2048":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg",600,403,false],"excerpt-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter-200x140.jpg",200,140,true],"themonic-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter-60x42.jpg",60,42,true],"ioslider-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter-600x300.jpg",600,300,true],"post-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg",600,403,false],"400x250-crop":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/11\/modi-twitter.jpg",372,250,false]},"uagb_author_info":{"display_name":"News Staff","author_link":"https:\/\/michigan.it.umich.edu\/news\/author\/mitnewsadm\/"},"uagb_comment_info":0,"uagb_excerpt":"Indian Prime Minister Narendra Modi, who has more than 36 million followers on Twitter, used political humor and sarcasm to become broadly appealing and refashion his political style, according to a U-M study of his tweets led by\u00a0Joyojeet Pal, assistant professor of information. The\u00a0study, published in the\u00a0International Journal of Communication,\u00a0shows that\u00a0Modi tweets under nine broad&hellip;","_links":{"self":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/5922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/comments?post=5922"}],"version-history":[{"count":3,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/5922\/revisions"}],"predecessor-version":[{"id":5925,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/5922\/revisions\/5925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media\/5924"}],"wp:attachment":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media?parent=5922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/categories?post=5922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/tags?post=5922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}