{"id":5223,"date":"2017-10-09T14:38:14","date_gmt":"2017-10-09T18:38:14","guid":{"rendered":"https:\/\/michigan.it.umich.edu\/news\/?p=5223"},"modified":"2024-07-08T06:06:15","modified_gmt":"2024-07-08T10:06:15","slug":"social-media-in-higher-ed","status":"publish","type":"post","link":"https:\/\/michigan.it.umich.edu\/news\/2017\/10\/09\/social-media-in-higher-ed\/","title":{"rendered":"Social media in higher ed"},"content":{"rendered":"
\"Nikki

Nikki Sunstrum (standing) works to stay ahead of the news as U-M’s social media director. (Roger Hart, U-M)<\/p><\/div>\n

Social media have changed how colleges interact and communicate with the world. Every post paints a picture of what a college is like, who makes up its community, and what\u2019s important to them. It\u2019s a 24\/7 job that didn\u2019t even exist a few years ago<\/a>. For\u00a0Nikki Sunstrum<\/strong>, U-M’s\u00a0director of social media, that means constant monitoring of what’s happening inside the university, as well as what’s being said about it by others. \u00a0Sunstrum leads a seven-member\u00a0social media team\u00a0that oversees the daily content management of central social platforms and disseminates messaging that promotes university-related initiatives. For example, when U-M announced its free tuition program in June, her social media team helped package and promote it in the\u00a0#GoBlueGuarantee\u00a0campaign. “I always want to make sure that we\u2019re breaking our news rather than trying to reactively correct any sort of factual errors that might have been told by another storytelling unit,” Sunstrum says.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media have changed how colleges interact and communicate with the world. Every post paints a picture of what a college is like, who makes up its community, and what\u2019s important to them. It\u2019s a 24\/7 job that didn\u2019t even exist a few years ago. For\u00a0Nikki Sunstrum, U-M’s\u00a0director of social media, that means constant monitoring of what’s happening\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":5227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_umich_oidc_access":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[5],"tags":[65],"class_list":["post-5223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","tag-social"],"uagb_featured_image_src":{"full":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum.jpg",650,433,false],"thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum-125x83.jpg",125,83,true],"medium":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum-300x200.jpg",300,200,true],"medium_large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum.jpg",650,433,false],"large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum.jpg",600,400,false],"1536x1536":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum.jpg",650,433,false],"2048x2048":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum.jpg",650,433,false],"excerpt-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum-200x140.jpg",200,140,true],"themonic-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum-60x42.jpg",60,42,true],"ioslider-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum-650x300.jpg",650,300,true],"post-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum.jpg",650,433,false],"400x250-crop":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/10\/Sunstrum.jpg",375,250,false]},"uagb_author_info":{"display_name":"News Staff","author_link":"https:\/\/michigan.it.umich.edu\/news\/author\/mitnewsadm\/"},"uagb_comment_info":0,"uagb_excerpt":"Social media have changed how colleges interact and communicate with the world. Every post paints a picture of what a college is like, who makes up its community, and what\u2019s important to them. It\u2019s a 24\/7 job that didn\u2019t even exist a few years ago. For\u00a0Nikki Sunstrum, U-M’s\u00a0director of social media, that means constant monitoring…","_links":{"self":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/5223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/comments?post=5223"}],"version-history":[{"count":9,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/5223\/revisions"}],"predecessor-version":[{"id":5255,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/5223\/revisions\/5255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media\/5227"}],"wp:attachment":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media?parent=5223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/categories?post=5223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/tags?post=5223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}