{"id":3038,"date":"2017-04-05T13:17:02","date_gmt":"2017-04-05T17:17:02","guid":{"rendered":"https:\/\/michigan.it.umich.edu\/news\/?p=3038"},"modified":"2024-07-08T06:06:28","modified_gmt":"2024-07-08T10:06:28","slug":"netflix-goes-global","status":"publish","type":"post","link":"https:\/\/michigan.it.umich.edu\/news\/2017\/04\/05\/netflix-goes-global\/","title":{"rendered":"Netflix goes global"},"content":{"rendered":"<p>In just a decade, <a href=\"https:\/\/theconversation.com\/the-unique-strategy-netflix-deployed-to-reach-90-million-worldwide-subscribers-74885\">Netflix has grown<\/a> from a video service with seven million U.S. subscribers to one that reaches 93 million people worldwide. In her book, <em>Portals: A Treatise on Internet-Distributed Television<\/em>, U-M communications professor\u00a0<span class=\"fn author-name\"><strong>Amanda Lotz<\/strong>\u00a0<\/span>explores how Netflix and other internet-distributed video services forced the existing television industry to radically change its practices. During the early 2000s, advances in compression technology \u2013 coupled with more homes gaining access to high-speed internet services \u2013 allowed large video files to be easily streamed over the internet. These developments set the technological stage for Netflix to evolve its business from DVDs by mail to a national video streaming service, which it launched in 2007. Soon, television series became an integral part of its business model. By the summer of 2016, television accounted for 70 percent of the service\u2019s streaming.<\/p>\n<div id=\"attachment_3039\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3039\" class=\"size-full wp-image-3039\" src=\"https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-e1491412420660.png\" alt=\"global map showing Netflix in most countries except China, N. Korea &amp; Syria.\" width=\"700\" height=\"359\" \/><p id=\"caption-attachment-3039\" class=\"wp-caption-text\">The areas in red show where Netflix has subscribers. (<a class=\"source\" href=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/0\/09\/Netflix_area.svg\/863px-Netflix_area.svg.png\">NordNordWest\/Wikimedia Commons<\/a>)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In just a decade, Netflix has grown from a video service with seven million U.S. subscribers to one that reaches 93 million people worldwide. In her book, Portals: A Treatise on Internet-Distributed Television, U-M communications professor\u00a0Amanda Lotz\u00a0explores how Netflix and other internet-distributed video services forced the existing television industry to radically change its practices. During the early 2000s,\u2026 <span class=\"read-more\"><a href=\"https:\/\/michigan.it.umich.edu\/news\/2017\/04\/05\/netflix-goes-global\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":3039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_umich_oidc_access":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[5],"tags":[197,102],"class_list":["post-3038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","tag-media","tag-streaming"],"uagb_featured_image_src":{"full":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-e1491412420660.png",700,359,false],"thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-125x64.png",125,64,true],"medium":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-300x154.png",300,154,true],"medium_large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-768x394.png",665,341,true],"large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-700x359.png",600,308,true],"1536x1536":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-e1491412420660.png",700,359,false],"2048x2048":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-e1491412420660.png",700,359,false],"excerpt-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-200x140.png",200,140,true],"themonic-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-60x42.png",60,42,true],"ioslider-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-658x300.png",658,300,true],"post-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-665x341.png",665,341,true],"400x250-crop":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/04\/Netflix_area.svg_-e1491412420660.png",400,205,false]},"uagb_author_info":{"display_name":"News Staff","author_link":"https:\/\/michigan.it.umich.edu\/news\/author\/mitnewsadm\/"},"uagb_comment_info":0,"uagb_excerpt":"In just a decade, Netflix has grown from a video service with seven million U.S. subscribers to one that reaches 93 million people worldwide. In her book, Portals: A Treatise on Internet-Distributed Television, U-M communications professor\u00a0Amanda Lotz\u00a0explores how Netflix and other internet-distributed video services forced the existing television industry to radically change its practices. During&hellip;","_links":{"self":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/3038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/comments?post=3038"}],"version-history":[{"count":6,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/3038\/revisions"}],"predecessor-version":[{"id":3059,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/3038\/revisions\/3059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media\/3039"}],"wp:attachment":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media?parent=3038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/categories?post=3038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/tags?post=3038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}