Andr\u00e9 Brock<\/strong>, who teaches race, ethnicity, and new media at U-M, says that points to a stark difference in the way creators of color are viewed: \u201c[They are]\u00a0always viewed as lower class, and an example of what all black people must be doing,\u201d Brock says. \u201cWhen white people do that online, it\u2019s promoted as their command of the digital space. Black people are never seen as enterprising.\u201d The problem is especially glaring since many successful memes scoop their punchiness from black culture. But things are changing: Kayla Lewis (creator of the phrase “on fleek” ) is launching her own line of beauty products. She joins a growing force of people of color bent on getting their due for their digital creativity.<\/p>\n","protected":false},"excerpt":{"rendered":"Around 2010, the meme began to take off as a pervasive mode of digital communication and soon became a source of merchandising and commercialization. Some of it even benefited the meme creators. But however egalitarian the internet was supposed to be, creatives\u2019 ability to profit off their viral content\u00a0seems to depend on their race.\u00a0Andr\u00e9 Brock, who teaches race,\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":2473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_umich_oidc_access":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[5],"tags":[217,188],"class_list":["post-2467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","tag-culture","tag-people"],"uagb_featured_image_src":{"full":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie.jpg",600,400,false],"thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie-125x83.jpg",125,83,true],"medium":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie-300x200.jpg",300,200,true],"medium_large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie.jpg",600,400,false],"large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie.jpg",600,400,false],"1536x1536":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie.jpg",600,400,false],"2048x2048":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie.jpg",600,400,false],"excerpt-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie-200x140.jpg",200,140,true],"themonic-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie-60x42.jpg",60,42,true],"ioslider-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie-600x300.jpg",600,300,true],"post-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie.jpg",600,400,false],"400x250-crop":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/03\/on-fleek-beanie.jpg",375,250,false]},"uagb_author_info":{"display_name":"News Staff","author_link":"https:\/\/michigan.it.umich.edu\/news\/author\/mitnewsadm\/"},"uagb_comment_info":0,"uagb_excerpt":"Around 2010, the meme began to take off as a pervasive mode of digital communication and soon became a source of merchandising and commercialization. Some of it even benefited the meme creators. But however egalitarian the internet was supposed to be, creatives\u2019 ability to profit off their viral content\u00a0seems to depend on their race.\u00a0Andr\u00e9 Brock,…","_links":{"self":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/2467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/comments?post=2467"}],"version-history":[{"count":9,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/2467\/revisions"}],"predecessor-version":[{"id":2909,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/2467\/revisions\/2909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media\/2473"}],"wp:attachment":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media?parent=2467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/categories?post=2467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/tags?post=2467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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