{"id":1906,"date":"2017-02-12T09:10:18","date_gmt":"2017-02-12T14:10:18","guid":{"rendered":"https:\/\/michigan.it.umich.edu\/news\/?p=1906"},"modified":"2024-07-08T06:06:36","modified_gmt":"2024-07-08T10:06:36","slug":"growing-pains","status":"publish","type":"post","link":"https:\/\/michigan.it.umich.edu\/news\/2017\/02\/12\/growing-pains\/","title":{"rendered":"Growing pains?"},"content":{"rendered":"

\"Snapchat<\/p>\n

Snapchat’s ability to court a young demographic has been one of its defining characteristics and the pillar of its success. But as the company prepares for its stock market debut, the photo and video messaging app’s reliance on users under the age of 25<\/a> could also be one of its biggest liabilities. \u201cIt\u2019s the rocks many ships have crashed on,\u201d said Erik Gordon<\/strong>, a professor at the Ross School of Business, who has studied companies that staked their success on the loyalty of young customers. \u201cThink of all the teen retailers that were fabulously successful five to 10 years ago that are now in terrible shape. Look at Abercrombie and Fitch,\u201d Gordon said. \u201c(Young people) are not as loyal as they move on. As they start to get older, they don\u2019t want to do what they did as kids.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat’s ability to court a young demographic has been one of its defining characteristics and the pillar of its success. But as the company prepares for its stock market debut, the photo and video messaging app’s reliance on users under the age of 25 could also be one of its biggest liabilities. \u201cIt\u2019s the rocks many ships have\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":1907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_umich_oidc_access":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[5],"tags":[69,217,65],"class_list":["post-1906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","tag-apps","tag-culture","tag-social"],"uagb_featured_image_src":{"full":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-e1487772574261.jpg",700,393,false],"thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-150x84.jpg",150,84,true],"medium":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-300x169.jpg",300,169,true],"medium_large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-768x432.jpg",665,374,true],"large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-700x393.jpg",600,337,true],"1536x1536":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-e1487772574261.jpg",700,393,false],"2048x2048":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-e1487772574261.jpg",700,393,false],"excerpt-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-200x140.jpg",200,140,true],"themonic-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-60x42.jpg",60,42,true],"ioslider-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-658x300.jpg",658,300,true],"post-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-665x374.jpg",665,374,true],"400x250-crop":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/02\/snapchat-logo-e1487772574261.jpg",400,225,false]},"uagb_author_info":{"display_name":"News Staff","author_link":"https:\/\/michigan.it.umich.edu\/news\/author\/mitnewsadm\/"},"uagb_comment_info":0,"uagb_excerpt":"Snapchat’s ability to court a young demographic has been one of its defining characteristics and the pillar of its success. But as the company prepares for its stock market debut, the photo and video messaging app’s reliance on users under the age of 25 could also be one of its biggest liabilities. \u201cIt\u2019s the rocks…","_links":{"self":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/comments?post=1906"}],"version-history":[{"count":5,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1906\/revisions"}],"predecessor-version":[{"id":2412,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1906\/revisions\/2412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media\/1907"}],"wp:attachment":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media?parent=1906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/categories?post=1906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/tags?post=1906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}