{"id":1296,"date":"2016-12-19T19:43:39","date_gmt":"2016-12-20T00:43:39","guid":{"rendered":"https:\/\/michigan.it.umich.edu\/news\/?p=1296"},"modified":"2024-07-08T06:06:42","modified_gmt":"2024-07-08T10:06:42","slug":"happy-accidents","status":"publish","type":"post","link":"https:\/\/michigan.it.umich.edu\/news\/2016\/12\/19\/happy-accidents\/","title":{"rendered":"Happy accidents"},"content":{"rendered":"

\"Broken<\/p>\n

A\u00a0group of researchers including Josh Ackerman<\/strong>, an assistant professor of psychology at U-M, believe you might be “accidentally” breaking your phone, on purpose<\/a>, to justify getting a new one. It’s a phenomenon called the “upgrade effect” and according to the\u00a0study, that’s exactly<\/em> what we’re doing.The study found that even when people think<\/em> they aren’t being careless or deliberate in breaking their phones, if there’s a better version of the product available or soon to come, they’re more likely to neglect their products.\u00a0Marketers have already caught onto the trend. The researchers cited a TV commercial from Virgin Mobile called “Happy Accidents<\/a>,” where phone owners are seen throwing their phones in the garbage, dunking them in a cocktail and leaving them in a taxi.<\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00a0group of researchers including Josh Ackerman, an assistant professor of psychology at U-M, believe you might be “accidentally” breaking your phone, on purpose, to justify getting a new one. It’s a phenomenon called the “upgrade effect” and according to the\u00a0study, that’s exactly what we’re doing.The study found that even when people think they aren’t being careless or deliberate\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":1298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_umich_oidc_access":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[5],"tags":[194],"class_list":["post-1296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","tag-phone"],"uagb_featured_image_src":{"full":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-e1485650585321.jpg",665,443,false],"thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-150x100.jpg",150,100,true],"medium":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-300x200.jpg",300,200,true],"medium_large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-768x512.jpg",665,443,true],"large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-700x466.jpg",600,399,true],"1536x1536":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-e1485650585321.jpg",665,443,false],"2048x2048":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-e1485650585321.jpg",665,443,false],"excerpt-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-200x140.jpg",200,140,true],"themonic-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-60x42.jpg",60,42,true],"ioslider-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-658x300.jpg",658,300,true],"post-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-665x443.jpg",665,443,true],"400x250-crop":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/broken-phone-e1485650585321.jpg",375,250,false]},"uagb_author_info":{"display_name":"News Staff","author_link":"https:\/\/michigan.it.umich.edu\/news\/author\/mitnewsadm\/"},"uagb_comment_info":0,"uagb_excerpt":"A\u00a0group of researchers including Josh Ackerman, an assistant professor of psychology at U-M, believe you might be “accidentally” breaking your phone, on purpose, to justify getting a new one. It’s a phenomenon called the “upgrade effect” and according to the\u00a0study, that’s exactly what we’re doing.The study found that even when people think they aren’t being…","_links":{"self":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/comments?post=1296"}],"version-history":[{"count":5,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1296\/revisions"}],"predecessor-version":[{"id":28349,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1296\/revisions\/28349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media\/1298"}],"wp:attachment":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media?parent=1296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/categories?post=1296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/tags?post=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}