{"id":1048,"date":"2017-01-30T13:37:23","date_gmt":"2017-01-30T18:37:23","guid":{"rendered":"https:\/\/michigan.it.umich.edu\/news\/?p=1048"},"modified":"2024-07-08T06:06:38","modified_gmt":"2024-07-08T10:06:38","slug":"ssw-site-redesign","status":"publish","type":"post","link":"https:\/\/michigan.it.umich.edu\/news\/2017\/01\/30\/ssw-site-redesign\/","title":{"rendered":"Planning a content-driven SSW site redesign"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"attachment_1068\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1068\" class=\"wp-image-1068 \" src=\"https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-700x522.jpg\" alt=\"Mood board showing proposed layout of the new SSW site.\" width=\"300\" height=\"224\" \/><p id=\"caption-attachment-1068\" class=\"wp-caption-text\">The &#8220;mood board&#8221; for the SSW website redesign captures the overall look and feel of the site.<\/p><\/div>\n<p><a href=\"https:\/\/docs.google.com\/a\/umich.edu\/presentation\/d\/1T1zHkmB7HJtKC8l53DefM8HQuZp2NyA7cJsJNJNTJk4\/edit?usp=sharing\">When it comes to redesigning your website<\/a><span style=\"font-weight: 400;\">, you\u2019ll need to do some specific preparation to assess the scope of work and required resources (both internal and external). Proper planning and expectation setting are the keys to a successful website redesign effort.<\/span><\/p>\n<p>The more up-front planning and research you do to clearly define the project, the lower your risk for running into unrealistic timelines and costs. And making sure you get feedback early and often ensures that both the developers and decision-makers are all the same page in regard to what the final product will look like and when it will be complete.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ssw.umich.edu\/\">The School of Social Work<\/a>\u00a0(SSW) spent a year planning and approximately a year developing their site.\u00a0<\/span><span style=\"font-weight: 400;\">One of the key tactics they used was to create<\/span><span style=\"font-weight: 400;\">\u00a0a small, focused group, to simplify the decision making process. This<\/span><span style=\"font-weight: 400;\">\u00a0group\u2014represented by SSW&#8217;s website audiences of s<\/span><span style=\"font-weight: 400;\">tudents, f<\/span><span style=\"font-weight: 400;\">aculty, and s<\/span><span style=\"font-weight: 400;\">taff\u2014d<\/span><span style=\"font-weight: 400;\">etermined website mission statement and primary audience.<\/span><\/p>\n<div id=\"attachment_1056\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1056\" class=\"wp-image-1056 \" src=\"https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-25-at-8.44.02-PM-188x140.png\" alt=\"Card sorting. Whiteboard with lots of colored sticky notes to indicate content hierarchy.\" width=\"290\" height=\"216\" \/><p id=\"caption-attachment-1056\" class=\"wp-caption-text\">Card sorting is a technique in user experience design in which a person tests a group of subject experts or users to generate a dendrogram (category tree) or folksonomy. It is a useful approach for designing information architecture, workflows, menu structure, or website navigation paths. (<a href=\"http:\/\/boxcarstudio.com\/\">Boxcar Studio<\/a>)<\/p><\/div>\n<p>SSW also let content drive the redesign process.\u00a0The project team surveyed SSW alumni, faculty, students, and staff on what was and wasn\u2019t working for the current website. In addition, they met with SSW offices and units in 90-minute face-to-face info gathering sessions.\u00a0By taking a content-driven approach, SSW increased:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">measurable functionality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">engagement with audience members<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">key metrics, including applications<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A content-driven website is a work in progress, more a process than a project. You will be faced with new and changing content on a daily basis. You should plan for your site to constantly be evolving based on new content. But sometimes you need to step back and go through the hard work of remaking large areas of the site\u2014even most of it.<\/span><\/p>\n<p>Like most large-scale efforts, the key to success is to strike the right balance between preparation and planning, and being ready and willing to adjust as you go along.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proper planning and expectation setting were the keys to a successful website redesign effort for the School of Social Work.<\/p>\n","protected":false},"author":21,"featured_media":1068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_umich_oidc_access":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"1485129600","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"1","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4],"tags":[109,111],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-design","tag-web"],"uagb_featured_image_src":{"full":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-e1485744456485.jpg",700,522,false],"thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-150x112.jpg",150,112,true],"medium":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-188x140.jpg",188,140,true],"medium_large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-768x572.jpg",665,495,true],"large":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-700x522.jpg",600,447,true],"1536x1536":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-e1485744456485.jpg",700,522,false],"2048x2048":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-e1485744456485.jpg",700,522,false],"excerpt-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-200x140.jpg",200,140,true],"themonic-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-60x42.jpg",60,42,true],"ioslider-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-658x300.jpg",658,300,true],"post-thumbnail":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-665x495.jpg",665,495,true],"400x250-crop":["https:\/\/michigan.it.umich.edu\/news\/wp-content\/uploads\/2017\/01\/ssw3-Robert-LaRoe-e1485744456485.jpg",335,250,false]},"uagb_author_info":{"display_name":"Robert LaRoe, Webmaster School of Social Work","author_link":"https:\/\/michigan.it.umich.edu\/news\/author\/rlaroe\/"},"uagb_comment_info":0,"uagb_excerpt":"Proper planning and expectation setting were the keys to a successful website redesign effort for the School of Social Work.","_links":{"self":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":29,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1048\/revisions"}],"predecessor-version":[{"id":2300,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/posts\/1048\/revisions\/2300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media\/1068"}],"wp:attachment":[{"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/categories?post=1048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigan.it.umich.edu\/news\/wp-json\/wp\/v2\/tags?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}